Website conversion – or the process of converting an internet surfer to a buying customer – can be a highly technical sales tool. In this day and age of technology advancing faster than most businesses can keep up, making sure your website is optimized for conversion can make the difference between excelling and failing, yet few business owners realize how to actually do it.
Website Conversion Optimization
Simply put, optimization takes the concept of website conversion one step further. It outlines a process of maximizing the percentage of website visitors who ultimately act in a specific manner, usually by purchasing a product or service.
The conversion rate formula is a simple one: number of buyers divided by number of visitors multiplied by 100 = percentage of those converted (buyers/visitors * 100 = %).
Obviously, the larger the percentage of conversion, the more sales your company will experience. This ultimately affects your bottom line in a very positive manner.
The nice thing about optimizing conversion on a website is that is very easy to track what methods are working and which are not.
Basic Strategies For Website Conversion
The following are some examples of simple steps any company can take to begin maximizing their conversions.
- Update sales text. Not only do you want your website’s ‘sales letter’ to be eye catching and informative, but you want to be sure it includes key words, headlines, and sub-headings in order to catch the attention of search engines. There should always be at least one call to action within and at the end of the text, as well.
- Make the website visually appealing. Images, logo design, video content, easy-to-read fonts – all of these factors contribute to the visual appeal of a site.
- Ease of navigation. The last thing you want your potential customers to experience is difficulty figuring out how to purchase your products or services. Make sure this information is prominently displayed on every single page.
- Provide information on your company’s return policy, guarantees, customer service options, etc. Make sure that visitors know your site can take secure credit card payments as well. All of these items increase a customer’s confidence level.
How to Begin Optimizing Conversions
You may read through the list of basic strategies and decide that a member of your organization can easily accomplish these tasks for optimizing your website’s conversion rate. But you will need to consider that not only does this require the expertise of someone knowledgeable in internet marketing techniques, but it takes time to develop, update, and manage these initiatives.
The list here is just the basics, there is much more a professional organization can do for you.
For most businesses, contracting website conversion to an outside company is not only most effective for achieving sales or revenue goals, but cost effective as well. Many marketing firms guarantee results and prove the effectiveness of their campaigns with easy-to-understand reports.
Website conversion and the process of optimizing existing content are great ways to quickly increase your company’s bottom line. Get started today and realize the benefits as quickly as tomorrow. In the current economy, you cannot afford to be left behind.