Video Spokesperson & Virtual Spokesperson
Decrease Bounce Rates – Increase Visit Duration – Increase Number Of Pages Visited
A Video Spokesperson is one of the most powerful types of video marketing, but like most powerful things, it needs to be used with intelligence and moderation. Live On Page video greatly increases most website conversion rates. Our proprietary software encodes the video into a 3 line HTML snippet that you paste into your website. This helps to lead visitors down a desired path, as the actor performs a virtual spokesperson tour of your site’s products and services. Sometimes called a Walk On or Avatar, these web actors appear to float in front of a site’s content via green screen video and alpha channel technology. Our media is streamed to your visitors’ browsers via a Content Delivery Network, the highest quality platform available for streaming flash media – just like every one of the big name media companies.
Web Spokesperson Video
Production for a walk on video spokesperson has some typical requirements. The basic elements of lighting and audio setup are similar to any other video project. However, our research shows that a half body presentation is more impactful for making a connection with website visitors. Half body framing allows the visitor to see facial expressions and subtle nuances in verbal communication. This is a two-edged sword and requires that the actor be of very high quality, since at this closer range it will be evident if they appear to simply “read” the script. Talent, along with professionally scripted content, becomes one of the most crucial aspects of the video spokesperson production.
The Use Of Marketing Videos
Video marketing encompasses the use of embedded website video like web commercials, spokesperson presentations, and even hosted online slide shows. The primary driver for success in all of these presentations is quality scripting and strategic content. Regardless of the product or service, once you have gotten viewer attention, it is critical to ask for a follow up action. This can be a page to visit, another video to watch or a form to complete. This is the most basic of all advertising principles and yet most of our competitors allow their clients to produce video without streamlined content or a call to action. Live On Page is 100% focused on acting talent, the best talent and audio quality, and always the most compelling script content possible with a clear call to action.
Search Engine and Social Media Marketing